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Have you ever felt like the content you're generating with AI is a little... soulless? A bit too robotic and dry? You're not alone. If you're wondering how to humanize AI content and inject some life into those lifeless words, keep reading.
The internet is being flooded with AI-generated words and phrases that might as well have been typed out by an army of mindless cyborgs. And guess who’s not having it? Google.
The Importance of Humanized Content
Google is cracking down hard on AI content. Take content strategist Jake Ward, for example. He used AI to plagiarize a competitor's blog, stealing over 3 million visitors before Google blacklisted him.
His traffic plummeted. But it's not just Google; readers themselves are tuning out AI-written content. Watch the full story below👇
We're entering a phase where everyone wants to generate AI text, but not everyone wants to read it. Marketer Neil Patel found human-generated content, especially blog posts, gets 5.4 times more traffic than AI-generated material. Why?
Because AI may string words together, but it can't replicate the energy, personality, and true human connection that comes from an authentic writer's voice. The fears, beliefs, joys, and heartbreaks we all experience.
As someone who's authored 8 books, I know a thing or two about infusing that vital human element into the writing process. Here are my 3 game-changing strategies for putting the "human touch" back into AI content.
Strategy 1: Increase Your Burstiness
This distinguishing factor discerns AI from human-created material. It's all about varied sentence and paragraph lengths to create an authentic ebb and flow. AI tends to distribute everything evenly, almost robotically, while skilled writers mix things up with long and short passages to control the pacing - just like how a musical composer uses a variety of note lengths and rests to make a song feel dynamic and expressive.
Without those intentional bursts and lulls, the writing lacks a natural, human cadence.
How to Implement Burstiness:
Varied Sentence Lengths: Mix long and short sentences to create a dynamic flow.
Paragraph Variety: Alternate between short and longer paragraphs to keep the reader engaged.
Rhythmic Variation: Think of your writing as music; introduce crescendos and decrescendos to maintain interest.
Example Prompt: "Rewrite to make sure my paragraphs and sentence lengths vary."
This will cue the AI to introduce more burstiness and rhythmic variation into the content, better emulating the organic, imperfect flow of authentic human writing. Prompt engineering is a key skill that anyone can learn in just minutes. Here's a full breakdown.
Strategy 2: Include Personal Stories
This is huge. In 2019, I ran an ad sharing a deeply personal story about my struggle with depression to promote an online course and my book "Unstoppable." The result?
That single ad generated over $2 million in sales and sold over 80,000 copies of my book! Personal stories like your origin story of how you started your business, challenges you've overcome, client success cases, key realizations - this "beyond the obvious" material is marketing gold.
It doesn’t just increase conversions; it’s something that Google ranks highly.
How to Use Personal Stories:
Origin Stories: Share how you discovered your passion or started your business.
Overcoming Challenges: Highlight significant obstacles or failures you’ve pushed through.
Client Success Cases: Showcase memorable client wins and case studies.
Mindset Shifts: Discuss realizations or breakthroughs that leveled you up.
Example: Compile all these powerful stories into a document and prompt the AI to weave relevant stories throughout your content.
Strategy 3: Train a Chat Folder on Winning Work
Most people use the same generic AI chat window for every type of content—writing blogs, scripts, emails—you name it.
But that's like having one employee juggle every role in a company. It's inefficient and leads to subpar results. Instead, create dedicated AI "employees" by training individualized AI chats on very specific skills, stories, and content types.
Think of it like building a dream team of specialists, each with their own areas of genius.
How to Train Specialized AI Chats:
Dedicated Chats: Create separate AI chats for different content types like long-form blog writing, email marketing, or social media posts.
Example-Based Training: Feed each chat a ton of examples of outstanding content in your niche until it really understands the voice, formatting, flow, etc.
For example, have one chat exclusively focused on long-form blog writing. Feed it examples until it masters the voice, formatting, and flow of your niche.
Bonus Tip: How to Humanize AI Content with Emotional Triggers
One of the most powerful yet underutilized techniques to humanize AI content is to incorporate emotional triggers. Emotional triggers are words or phrases that evoke strong feelings in the reader, making the content more relatable and memorable. This technique can be incredibly effective in bridging the gap between AI-generated text and authentic human writing.
How to Use Emotional Triggers:
Identify Key Emotions: Determine the primary emotions you want to evoke in your readers, such as joy, fear, excitement, or empathy.
Use Powerful Words: Incorporate words and phrases that naturally elicit these emotions. For example, words like "unforgettable," "heartbreaking," "breathtaking," and "life-changing" can create a strong emotional response.
Tell Relatable Stories: Share anecdotes and examples that resonate with your audience on an emotional level. This could be a story of overcoming adversity, achieving a significant milestone, or experiencing a profound personal transformation.
Example Prompt: "Add emotional triggers to enhance the impact of the content."
By using emotional triggers, you can significantly humanize AI content, making it more engaging and impactful. This technique not only improves reader connection but also increases the likelihood of content being shared, thereby boosting visibility and engagement.
Ready to take your content creation game to the next level? It starts right here...
Get the inside scoop on how to humanize AI content with my full 'AI Mastery Fast Track Course.'
With a library of over 40 video tutorials, quizzes, templates, enhanced prompts and bonus downloads, you'll have everything you need to navigate the next 3-5 years, not the next 3-5 minutes. It's a straightforward way to add a more authentic, human touch to your AI-generated content.
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